BlazRoca has since the mid nineties been active in the fields of music and poetry. He has made several different music projects, the most known being xxxRottweiler, Haesta hendin and his current solo career. XxxRottweiler is all Icelandic but Haesta-hendin is a cooperation with Danish production team Madness4real (producers of Ice Cube, Outlandish, Rakim, Black Eyed Peas, Easy E, Westside Connection, Den Gale Pose and the list goes on). Along the music BlazRoca has hosted TV – and radioshows as well as holding lectures and seminars about themes connected to youth culture. He has starred a couple of films and made TV appearances with international broadcasting on many occasions. To mention a few, Arte TV, MTV (The Lick hosted by Trevor Nelson) and the Scandinavian broadcasting of Carnegie Art Awards. He has had his music in a wide range of movies as well, domestic and international. BlazRoca has recorded music with the likes of Proof from D12 and Scandinavian acts such as Lizzie, Clemens, Jyden, Dansken (Klovner i kamp) and Elastinen (Fintelligens). He has opened concerts in Iceland for world famous artists such as 50 cent & G-Unit, Snoop Dogg, Busta Rhymes, Bloodhound Gang, Nina Sky, Hudson Mohawke, Dominique Young Unique, Loop Troop, Tinie Tempah, Scooter, Basshunter, Schoolboy Q as well as performing all over Iceland and in Germany, Cuba, Norway, Denmark and Sweden also. He has on top of that hosted seminars on youth culture in art schools, universities and such.
BlazRoca is a pioneer of Hiphop in Icelandic language and has been awarded with all awards existing in Iceland for music and television (EDDA – the Icelandic Film&TV Awards, Icelandic Music Awards, the FM-957 Listeners Awards, the Peoples Music Awards, the Radio X and Undertones Awards plus gold- and platinum sales of the two XXX Rottweiler albums and his recent solo album). BlazRoca recently received the Solo Artist of the Year 2010 and the Album of the Year 2011 at the annual FM-957 Listeners Awards. He has in recent years topped the charts and his music has a couple of million hits on Youtube. BlazRoca reaches people of different music genres and keeps pioneering. He is currently working on a new long awaited music project. Smell it!