Yeti Soundsystem [HK]
Launched during the height of Hypemachine’s digital frenzy era, YETI OUT was founded by brothers Arthur and Tom Bray and Erisen Ali as a blog-turned-parties series in East London. In 2013, the brothers moved back to China to bridge their Oriental upbringing with sonic influences gathered through DJing and promoting parties in the UK. Now headquartered in Shanghai and Hong Kong, Yeti parties continues to bridge East and West through the introduction of new acts from the US and EU to China and Southeast Asia, while highlighting local talent. The trio deliver energetic sets that blur the line between garage, house, sino grime and rap, playing alongside a roster of touring artists they place around Asia through their newly-founded agency arm. With residencies on Hong Kong Community Radio to London’s Radar Radio, and monthly showcases at BEAM Bangkok to Le Baron Shanghai, YETI OUT shows no signs of slowing down, and continues to fill the calendar with headlining shows at Sonar to Low End Theory, playing alongside A-Trak, Skepta, DJ Slink, Flying Lotus, Virgil Abloh, Night Slugs, Soulection crew and throwing parties during Art Basel and Fashion Weeks.
YETI OUT recently launched its compilation series-cum-record label; Silk Road Sounds, with Vol.1 highlighting experimental producers they’ve met through the club circuit. As creative tribes from the East and West continue to intertwine both online and offline, the label reflects a sonic exchange of cultures, paying homage to local regions through innovative sampling.